Mar 29, 2019

How Jay Glazer Did $2.2 Million in GCI

With over 29,000 agents in New York City, it is probably one of the toughest markets to set yourself apart and get noticed. What is our guest doing to unlock the opportunities and build a name for himself? What is the advantage of working with buyers? How can you ask for referrals without being too salesy? On this episode, we are joined by one of NYC’s top agents, Jay Glazer who shares on investing in content development and the winning strategies he implements in his business.  

 

 

Instead of being door-openers and contract writers, the more value that we bring, the more likely we are to stick around. -Brian Curtis

 

Resources: 

- Join the Club Wealth Real Estate Agent Mastermind Facebook Group

 

Three Things We Learned From This Episode

 

The truth about building a brand

Most agents think that they can just build a brand and business will start coming to them, but that’s not true. In order for a brand to work for you, it has to go beyond your identity in the market. It’s about how you, your agents and your business appear to consumers. They must believe that you provide an unparalleled service.

 

How working with buyers can prime you for referrals

When you work with buyers, you spend a lot of time with them. By being face-to-face with them for hours on end and helping them through the biggest transaction of their lives, there’s a connection you build that you won’t get with a seller who you deal with intermittently.

How to survive the iBuyer wave

The only way we can outlast the iBuyers that are popping up in our industry is to create value. We can complain about how we’re being disrupted, but the only factor that will ensure our survival is working hard and thinking of how we can win in a changing market.

 

In our industry, there’s so much panic about what’s going to become of us with Zillow and all the iBuyer models sweeping the market. The problem with this way of thinking is it takes our eyes off the ball. People get too caught up and concerned about all the changes in the industry instead of focusing on how they can be better. You have to just accept the rules of the game and the changes, and just play. Think about what is the best and highest use of your skills in that new setting and go after that.  

Guest Bio

Jay is a Realtor at Corcoran Real Estate. He was ranked number 36 of brokers in NYC and a member of  the International Luxury Alliance Network. Jay specializes in representing buyers and sellers of condos and co-ops throughout Manhattan with a particular focus on Greenwich Village. Jay is fueled by his entrepreneurial nature and ability to seamlessly combine an organized, energetic, and ambitious work ethic with a creative Downtown background. His expertise in deal-making and out-of-the-box thinking ensures the best results for his clients. As a full-service real estate specialist, he understands the science behind the ever-shifting market, as well as the emotional aspect of buying and selling property. His clients include leaders in the technology and financial sectors, and some of the city’s most successful entrepreneurs.

 

Go to https://www.glazerteam.com/ for more information.

Mar 7, 2019

How to Use Video For Your Business w/Jeff Pfitzer

Video is widely understood to be the most popular and impactful content on the internet. How can we use the effectiveness of video to our advantage? Do we need to be creating videos related strictly to business? On this episode, we speak to Jeff Pfitzer of The Pfitzer Team at USA Mortgage. Jeff has become something of an internet sensation, and he’s here to tell us how you can become one, too!

 

 

Repurpose the content people are already putting out there; just put your own spin on it. -Jeff Pfitzer

 

Three Things We Learned From This Episode

  • Create content that interests people
    Pay attention to YouTube and social media trends. Leverage anything you have that aligns with those trends, and keep it interesting for your audience. There are tons of videos on the internet- make sure you’re delivering what the people want if you want to stay visible.

  • Look for the four “f’s”
    When you’re setting up a passion page on social media, you need to have it fit within the four major categories of content: fashion, food, fitness and family. This ‘passion’ page serves to boost your visibility. While it may not be related to your business, your followers will know who you are and when they need your services, you’ll be the first person they think of.

  • Stop worrying about everything (33:05- 34:11)
    The reason most people don’t get started on creating video content is that they’re self-conscious. Anxiety goes beyond what they look like on camera and extends to not knowing enough or being articulate. Stop worrying about all of that. If anything, authenticity is more appreciated by online audiences.

 

Social media has come to be associated with superficiality, with many internet stars striving for ‘likes’ at the expense of their authenticity. As a result, audiences have begun gravitating towards more genuine content. You don’t need expensive equipment to get started- all you need is you. The internet has given us all a powerful tool, so why not take advantage of it?

 

Guest Bio

Jeff Pfitzer is the regional manager for St Louis at USA Mortgage. After spending nearly 20 years in the mortgage industry, Jeff has built a team of more than 30 employees. He is also an avid runner, and uses social media to document him setting- and achieving- goals. Jeff is incredibly eager to share the power of social media in your business- he saw phenomenal results, and so can you. 

You can find Jeff on Facebook on his pages: https://www.facebook.com/jeff.pfitzer https://www.facebook.com/USAMortgagePfitzerRegion/ 

Or send him an email at: pfitzer@usa-mortgage.com

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