Nov 27, 2019

How Listings-to-Leads Can Help Agents Generate High Quality Affordable Leads w/Scott Pierce

Getting leads is more expensive than ever! However, there are still some fantastic and affordable lead sources in the market, such as Listings-to-Leads. How does this platform work, and how can it supply us with quality leads? Why is a pipeline of leads key to our success? On this episode, Listings-to-Leads founder, Scott Pierce, talks about how his platform works and the results agents are getting from it. 

Super affordable leads are the best way to stock up our pipeline. -Michael Hellickson 


Three Things We Learned From This Episode

  • Quality beats quantity in good lead generation
    Lead generation is not just about focusing on putting out Facebook ads and caring more about quantity over quality. That approach generates the lowest quality of leads; Listings-to-Leads is a tool that focuses on getting higher quality leads. 

  • Lead-cash conversion is a metric we should track 
    It’s important to consider the lead-cash conversion cycle when purchasing leads. Some lead sources take a lot of time between when we pay for the lead and when we make money.

  • Building a pipeline is key
    If we want to grow our businesses, it’s impossible to do it without a consistent stream of leads. If we can invest money in something like Listings to Leads, we can affordably keep our businesses flush with potential clients.


Guest Bio

Scott is the Founder & Chief Evangelist of Listings-to-Leads. Previously he was the Director of Online Marketing for 4 Sotheby's International Realty offices in Danville, Lafayette, Leimert and Montclair, CA with over 225 agents. For more information visit

Nov 21, 2019

White Label CRM for Brokers, Teams and Agents! w/Brandon Wise

When it comes to CRMs, there are a lot of factors that go into deciding which one works for our businesses. Are there affordable options available that can provide us with the technology we need without breaking the bank? Do affordable options offer enough additional services to help us stand out in the industry? On this episode, CEO of Wise Agent, Brandon Wise, shares how to use this affordable CRM to our benefits.


If you want to be able to provide great technology for your brokerage agents at an affordable price and have it white labeled, Wise Agent is for you. -Michael Hellickson


Three Things We Learned From This Episode

  • Affordable options exist
    A CRM like Wise Agent is a great option for solo agents and new broker owners thanks to its affordability. The great thing is, despite the low price, Wise Agent offers great capabilities and functionality. 

  • Stand out with White Labeling
    Wise Agent offers its clients the ability to ‘White Label,’ the technology. This gives users an edge, as our brands look instantly sophisticated. Make use of the platforms’ personalizable landing pages to help boost our businesses’ profiles. 

  • Take advantage of social media enhancement
    Wise Agent offers users the opportunity to find ample information on new leads. By simply putting their email address on the landing page, the CRM can pull information on a leads’ profession and social media handles. Having this information gives us an opportunity to engage with leads more effectively than our competitors can.


Guest Bio

Brandon Wise is the CEO of Wise Agent. After becoming disenchanted with the CRMs available to him as a Realtor, Brandon pitched his idea for a better option to his programmer best friend, Mike Becker, in 2002. Initially intended to help him with Mike’s own business, Brandon and Mike soon realized that the technology they were working on was what every agent was looking for. 15 years later, Wise Agent is now the most recommended CRM in the real estate industry.


To find out more, go to

And for ClubWealth’s special offer, go to

Nov 14, 2019

How to Double Your Money With Home Partners of America w/Neal Lawson

In today’s highly competitive real estate market, it’s so important for agents to stand out and bring something new to the table. With this in mind, having something unique to add to the listing presentation, like Home Partners of America, can be a gamechanger. How do we pitch this program to sellers, and how do we use it to help people get into the home of their dreams? In this episode, Club Wealth coach and agent, Neal Lawson shares on how to double-end deals with Home Partners of America and help our clients find a new path to homeownership. 


 Over 50% more people in a market who are looking for housing are looking for rentals. Home Partners of America allows sellers to double their odds of finding someone to purchase their property. -Neal Lawson  


Three Things We Learned From This Episode

  • Anything below $2,000 in rental would probably not make it into the Home Partners Program
    If someone is willing to pay more than $2,000 a month in rent, they are more likely to qualify for the program. 

  • Home Partners rentals would pay a little more 
    What determines the amount of money we pay in rentals are details like list price, taxes, and the accessories of the home (ex: a finished basement, a pool, etc.). A person in the Home Partners program can expect to be paying about 10% more than you would if they bought the house outright. 

  • Home Partners gives sellers an opportunity for both rental and For-Sale marketing
    When we market a program like Home Partners of America to FSBOs and expireds, the value that we are offering to them is the chance to market their homes to more people in the market. That visibility will increase their chances of finding a buyer.


Guest Bio

Neal is a club wealth coach and associate broker with National Realty Guild’s DreamTeam, which is one of the leading real estate teams in the Twin Cities, with over 100 million in sales. Visit to access Neal’s free resources to help you pitch Home Partners of America. Find Neal on Facebook.

Visit for more info on the program.

Nov 7, 2019

How to Profit with REO w/Long Doan, Tim Ray, Jesse Zagorsky and Garrett Pancheri

REO offers us amazing opportunities to boost our businesses. What are the benefits of getting involved in REO, and how can we market ourselves in the space? On this episode, experts in short sales and REO, Long Doan, Tim Ray, Jesse Zagorsky and Garrett Pancheri, share why REO is a great option for agents today. 


REO gives us an opportunity to put more signs in the ground. The more signs in the ground, the more you’ll be able to scale your business and do it very profitably. -Michael Hellickson


Three Things We Learned From This Episode

  • REO is making a comeback
    REO today is different from REO in 2008, but it’s still here and still a great place for us to make money. In fact, we’re more likely to get business with REO than with any other type of listing in real estate. 
  • More signs in the ground mean more leads 
    One of the massive benefits of REO is that it allows us to get more signs in the ground. REO is a lead magnet, and the more we can get our names out there on signs, the more business we’ll get. 
  • Market REOs differently
    When it comes to REO, detail is everything. We need to go out of our way to market ourselves differently. We need to listen to what people in our markets are saying, and deliver a tailored solution to their problems. Connections are vital in REO, so be sure to connect with as many people as possible, and as deeply as possible. 


REO saw a boom in 2008, and it’s unlikely that today’s market will be too similar to what we saw in the wake of the financial crisis. However, REO remains a great place for agents to make a profit, and even if the space is different in today’s market, the opportunities are still endless. REO allows us to get signs in the ground and make more profit than any other space in real estate, so it’s a great idea for agents to get involved. Build connections with other agents in the space, and think outside the box when it comes to marketing. REO offers so many benefits; we need to take advantage of them today. 


Guest Bio

Long Doan is the Founder of Realty Group, Inc. in Minnesota. With over 25 years of experience in the business, Long recently got involved in REO and in just 4 years, has done 1000 REOs. Long is an expert in real estate, and is a top 1% agent in both Minnesota and the country.


To find out more about Long, visit


Tim Ray is the company owner at HomeSmart Legacy and the Tim Ray Real Estate Team in Kansas City. He is also a business coach at ClubWealth. With experience in the Kansas City market dating back to 1997, Tim is an expert in his field.


To find out more about Tim, visit


Jesse Zagorsky is a Broker Associate at Live.Love San Diego Homes Brokered eXp. He has over 10 years of experience in the San Diego market, and is passionate about real estate. Jesse has a background in marketing, and strives to find creative solutions in every step of the business.


To find out more about Jesse, visit


Garrett Pancheri is the co-owner of Dustin Garrett and Associates at Team One Group Real Estate. He is also a Club Wealth Coach, and has a passion for the real estate industry, with a particular interest in short sales. Garrett is a skilled negotiator and loves taking every opportunity to learn more about industry trends.


To find out more about Garrett, visit


Be sure to look out for updates on ClubWealth’s upcoming book on REO.