Aug 15, 2019

5 Signs You Should Leave a Buyer At the Altar w/Aaron Drussel

Many real estate agents waste a lot of time and resources on prospects who are still too far away from actually starting the buying process. How can we tell the difference between the tire kickers, the pre-clients and the true clients? How do we make sure we get the true clients to commit to actually working with us? How do we create the abundance that allows us to let bad-fit clients go? On this episode, we’re joined by coach Aaron Drussel who shares the process he’s developed to make sure we know where potential clients are in the process, and how to work with the right people at the right time.


We treat clients who are still far upstream as now buyers too early in the process. -Aaron Drussel


Three Things We Learned From This Episode

  • How the buying process has changed 
    In today’s world of buyer and lead conversion, we’re catching people a lot earlier and further upstream in the process of buying. The problem is, many real estate agents are moving the relationship forward too fast, and trying to close instead of going according to where the person is in the process. 

  • Why we shouldn’t be reluctant to ask for a commitment agreement with a client
    There’s a fear of missing out on a buyer even if they aren’t the right fit. We need to measure the opportunity cost of working with someone who isn’t fully committed vs. actually working with buyers who are committed.  

  • How the fear of letting go is a sign of scarcity
    Being afraid to let go of the wrong clients is only a problem when we don’t have enough of a pipeline on the front end. If we have an abundance of clients and leads, it’s easy to let a bad prospect go because you know there are many other options.


There’s a world of difference between a pre-client and a NOW client, and we should be treating them differently in terms of the resources we put towards them. We need to sit down with people for an initial meeting and ask the right questions. We need to be clear on whether they have a need that can be met by the market right now, if their financing is in place, if they have a timeline of 60 to 90 days, want to work with us exclusively and if they are tethered to us with a commitment. Our success in leading them through the process comes down to how relevant our service is to where they are. 

Guest Bio

Aaron Drussel is a real estate team leader and coach. For more information, call 801-234-0505 or email

Aug 8, 2019

Why Running a Real Estate Team Sucks! w/Misti Bruton

We hear a lot about the greatness of running a real estate team, but it’s not always sunshine and rainbows. What are some of the challenges that come with running a team? How can we be good leaders in the face of adversity? How do we figure out what our roles on the team are? On this episode, agent and team leader Misti Bruton shares some of the challenges that come with the transition from solo agent to first-time team leader.



At each level of growth in leadership, there is a skill set that we have to learn. -Cherie Benjamin


Three Things We Learned From This Episode

  • The real reason why running a team is challenging 
    What makes a running a team difficult is that we have to learn a new skill set that’s very different from being a solo agent. We have to learn about leadership, leverage and actually owning and being accountable for a business, and that is a skill we have to develop. 

  • The key skills we need to have as leaders
    Leading a team is all about people, and there are many things we have to be able to do. We have to be willing to grow, we have to be willing to listen to people, and be willing to protect the team over the individual.

  • How to handle setbacks and adversity
    One of the skill sets we need to master as leaders is our ability to bounce back from challenges and adversity. We can do this by feeding ourselves with positive content and material, or we can learn to reset when something goes wrong, or reframe the negatives into positives. 

Running a team comes with great risk and responsibility, and with all the ups and downs it comes with, we have to be up to the task as leaders. Even if the required skills don’t come naturally to us, we need to work on getting coaching and developing them to the highest level. It’s not just about wanting a team because everyone in real estate has one, it’s about having a purpose and vision to build something and keep growing it. 

Guest Bio

Misty is a Realtor, broker and team leader at the AVO Realty Team. Go to for more information. 

Aug 1, 2019

BIG Profits in BIG Brokerage: Growing and Scaling Your Business with Ancillary Service Providers w/Keith Myers

One of the major ways real estate teams have been able to make more money is by building relationships with industry-related businesses and institutions. How do we approach potential partners and make them want to work with us? What can we do to get the most value out of the relationship on both sides? On this episode, Club Wealth Tier 4 Member and Broker/Owner, Keith Myers shares on how his team has remained successful and profitable, doing $1.5 BILLION in volume, and bringing in an additional $1.5 MILLION in additional revenue from ancillary services and his real estate team!



It’s getting harder to make a profit selling real estate, so we’ve got to get more creative about how we do that. Relationships with ancillary service providers are one of the ways to do that. -Michael Hellickson


Three Things We Learned From This Episode

Why success with ancillary services starts with our primary business

The success of our primary business is what leads to the success of our ancillary services. So we need to drive traffic to our main business, because it makes everything else more profitable and valuable. 


How to make ancillary service providers want to work with us 

In order to partner up with ancillary services successfully, we have to give them value. We cannot expect them to want to do business with us, and help pay some of our costs if we don’t give something first. 


The value of including ancillary partners in our daily business activities 

It’s important that we get our ancillary partners involved in our business, because it strengthens our relationship with them. We also have to want them to win and succeed in every aspect of the business, and if we care about their success they’ll want to be a stronger part of our business. 


With more disruption to our industry comes the shrinking of our profit margins, and in order to remain successful we have to come up with new strategies. Ancillary services are extremely effective in growing our profits and keeping our teams running at the highest level. In order to successfully implement a plan that includes these services, we have to give to get, create a symbiotic relationship, and make the partners feel like a key part of the team.


Guest Bio
Keith is the Broker/Owner at RE/MAX Olson Companies, and a Tier 4 Club Wealth Member. Connect with him on LinkedIn or email

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Jul 25, 2019

How to Find Freedom Through Leverage & Boundary Setting w/Mikki Ramey

For real estate team leaders, juggling work-life balance can be a real challenge. How does schedule setting, waking up early, and hiring the right people give us more freedom in our business? How does leverage increase our production? How can we avoid burnout? On this episode, broker and owner of Healthy Realty, Mikki Ramey, shares insights and tips on how we can crush it at home and at work.



There’s a direct correlation between getting really specific with your schedule and increasing your production. -Mikki Ramey


Three Things We Learned From This Episode

  • Hire for attitude, train for skill
    Sometimes the best real estate talent comes from outside our industry. We need to pay attention to people in our sphere who are already good at what they do. They could possibly be good matches for real estate. 

  • How to avoid overworking yourself 
    As team leaders, we often have guilt when we spend any time our way from our business, but we can’t have a great family life if we’re answering every question. Our clients will be happy getting help and questions answered by other agents on the team. 

  • If you want to leverage people you have to trust them
    Don’t micromanage people, empower them. Give them the room to learn and to fail in their role. 
    We won’t allow them to grow, and we’ll never be able to find out their superpower. Trust is important in being able to gain more freedom. 

No amount of success at work can make up for failure at home. When we don’t work to have work-life balance, our families and our own health suffer. Leverage is one way we can start getting back our freedom. The benefits of getting a team aren’t just for the team leader, they are for everyone on the team because it means no one will be spread too thin. The more deliberate and structured we are in what we’re doing, the more success you’ll have.


Guest Bio

Mikki is the broker/owner of Healthy Realty. The Mikki Ramey team is in the top 1% for sales in Charleston (14 out of 4100 agents). Mikki has appeared on HGTV National Open House, and also has been featured in HGTV Magazine. She has been recognized by Charleston Moms as the “best real estate agent in Charleston” by Lowcountry Parent’s Magazine. In addition, Trulia picked her as one of the 1% of agents in the country with the 2014 Best of Trulia Top Agent Award.Mikki has been recognized for her excellence in real estate as an East Cooper Top Producer and a Realtor of Distinction. Mikki is also certified as a Short Sale and Foreclosure specialist. She is a licensed real estate broker in South Carolina and is a member of the National Association of Realtors. As a realtor, she gives real estate lectures to students, residents, dentists, and doctors at the Medical University of South Carolina.

To get in touch email or

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Jul 20, 2019

How to Boost Your Online Lead Sources w/Marine Yoo

Online referral and lead sources are becoming a more common fixture of the real estate industry. How can we build long-term relationships through these platforms? Why is follow up such a key part of success with any long-term lead source? How can you get more online leads right now? On this episode, we talk to Club Wealth coach, Marine Yoo, who shares on how we can get more opportunities through online lead platforms.



Everything you do right will pay dividends, but don’t look for immediate gratification. -Marine Yoo


Three Things We Learned From This Episode

  • How to maximize our online referral sources 
    All lead sources that are paid a referral fee want to work with people giving them the highest ROI, ultimately they are also running a business.  You have to get dialed in on your follow up and conversion, and actually give good service. 

  • The correct mindset to have about online referrals 
    When it comes to dealing with online referral sources, change your mindset and think of them like institutional sellers such as banks. This allows you to take the emotion out of the equation and competition out of it and build a predictable and duplicatable system around it. 

  • How to generate lifetime referrals from entry level buyers
    In entry level price points, people aren’t treated with as much respect as million dollar customers are treated. If we treat entry level customers as well as we would high end ones, they become a raving lifetime fans that will refer us over and over again. 


Online lead and referral sources are anything but free lead sources, we have to work hard. In order for us to make them lucrative and repeatable, it’s important for us to follow the best practices of running a business. Follow up and conversion are key to achieving this, because these lead platforms also want to maximize their ROI. It’s a mental game, and in order to play it well, we have to sharpen our swords, and focus on providing value and service at all times to all clients. 

Guest Bio

Marine is a former police officer, Realtor and Club Wealth coach. Go to for more information. 


To buy our book, World Class Buyer Agent go to

Jul 10, 2019

How to Stay in Contact with Your Database w/Josh Anderson

After a transaction is complete, it’s often difficult to stay in touch with past clients. How can you keep fostering the relationships you’ve built? What platforms should you be using to make sure your referrals count? On this episode, US Veteran and Nashville’s most trusted Realtor, Josh Anderson shares his advice on staying in contact with your database. 



Three Things We Learned From This Episode

Host regular client events

Once a transaction is complete, it can feel awkward for an agent to stay in contact with past clients, especially over the phone. The best way to stop this interaction from being uncomfortable, is by offering your database value. By contacting past clients to invite them to client appreciation events a few times throughout the year, you have something of value to offer.


Time block

You can have the best database in the world, but if you’re not time blocking, you won’t be able to take advantage of it. Set up specific times to do each activity during the day. It doesn’t help to be out of the office with clients all morning if it means it will hinder your routine.


Ask for reviews

A lot of referral sites require users to set up profiles to see client testimonials. This stops many prospective clients from seeing your reviews. Rather than relying on these sites, ask your database to leave you a Google review. Everyone has access to Google, and it’s an easy tool to use. Aim to get these reviews from around 60% of your interactions, and don’t be afraid to ask for them throughout the process. 


Staying in contact with past clients is one of the best ways to build a strong database. Make sure that while you’re in contact with your database, you’re offering as much value as you can. Host client appreciation days and offer assistance when needed. Just remember to run your operations like a business, and be sure to set aside the time needed. 


Guest Bio

Originally from Nashville, Josh graduated from Louisiana State University in International Trade and Finance. Josh served 8 years in the U.S. Army, including a 10-month stint in Bagram, Afghanistan, during Operation Enduring Freedom. These experiences, coupled with the education he received from Louisiana State, have molded him into a focused, disciplined, and strong willed individual. Josh Anderson can best be described as a man of high energy with a passion for Nashville real estate. He is a business savvy professional with a strong desire to cater to his clients' particular needs. Client satisfaction is paramount! Josh's market expertise coupled with his superior negotiating skills set him apart from the rest.


To find out more about Josh, head to: 


Jun 27, 2019

How to Create a Great Team Culture w/Sandy Stites

Team culture dictates your success, so it’s crucial to build a great environment where your team members feel supported. How can you foster a great company culture? What influences should you be aware of within your team? On this episode, Sandy Stites joins us to discuss building great culture in your business.



When we create great culture on our teams, the magic happens. -Michael Hellickson


Three Things We Learned From This Episode

  • Have genuine interest
    It’s vital that you take a genuine interest in the individuals on your team. Pay attention to what’s going on in your team members’ lives and let them know you care. It’s important to approach this seriously and from a place of authenticity.

  • Encourage vulnerability
    The great thing about family is that it allows you to be completely vulnerable. Aim to create a family environment on your team where vulnerability is the norm. This can be fostered through zoom calls that force everyone to be on camera. The important thing is to create an inclusive space that allows everyone to be comfortable.

  • Cut out the cancer
    If there are people on your team not contributing to a great company culture, remove them from the team. This is often difficult because that same individual may be the top producer on your team, but the reality is that negative influences have to be removed to create a positive environment.

Never underestimate the power of positivity on your team. We’ve all heard the cliche that business and pleasure should be separate, but productivity relies heavily on happiness. Create a team culture where people are excited to come to work. Foster an environment that makes people happy. Team culture dictates your level of success


Guest Bio

Sandy Stites is the marketing expert at Team Stites, a Realtor based in Southern California. In addition to her vast knowledge on advertising and social media marketing, Sandy has even developed an algorithm to link seller’s home features to target buyers. As a native Taiwanese and Chinese speaker, Sandy is capable of offering great help to buyers, sellers and investors in the international market. Sandy places a lot of emphasis on being ‘team mom’, and takes a genuine interest in the lives of everyone at Team Stites.


To find out more about Sandy, head to:

Jun 6, 2019

How Grant Wise Closes a Transaction for Every $72 Spent on Facebook

Facebook remains one of the most powerful ways to grow our businesses, but we need to have a strategy for it. Why is it so important to know more about the people you’re targeting on Facebook, what kind of information do you need to know? How can you follow up with people in alignment to the stage your business is in?

On this episode, Real Estate Marketing University founder, Grant Wise shares how to leverage Facebook and how to uncover your best leads with simple strategies.



We celebritize what we see on our screens. -Grant Wise


Three Things We Learned From This Episode

  • Building an ideal client profile doesn’t limit you, it brings in more opportunities
    Your ideal customer isn’t just one person, there is a large group of people that exists but one person is what we use to create the foundation of who you want to go after.

  • Emotion is what takes us further in the marketing process
    What we leverage in real estate is the desire someone has because that drives them from being unaware of us, to in the know and wanting to work with us. If we give the client what they want, not what they need, we will get further along in the marketing process.

  • If you want your content to connect with people it has to hit emotional or logical triggers.
    3 triggers you hit on in your content, gain (what will I get from this), logic (things that make sense) and fear (FOMO) embed those things into your content.  


In our business, the first person to consistently build a relationship wins. In order to build relationships, the most important rule of is understanding who you’re trying to do business with. Without this, whatever approach you take won’t be effective. You have to really know what the situation your ideal customer is in, so that you can be relevant. What’s powerful about Facebook is that we can directly and strategically market to who we want to do business with. When you add to that a message that triggers people emotionally, we will stand out and our marketing efforts will have much better results.


Guest Bio

Grant Wise is a serial entrepreneur and Founder of Real Estate Marketing University, an online media training company. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. To get access to Grant’s 3 Key Secrets to Success, go to

May 30, 2019

Why You Need to Stop Chasing Riches and Focus on Building Wealth w/Doug Holladay

Far too often, we use the words ‘wealth’ and ‘riches’ interchangeably. If they’re not the same thing, which one should we be aspiring to? How can we start taking steps towards choosing the right one and realizing what it can do for us and our families? On this episode, Club Wealth coach Doug Holladay is sharing why you need to be striving to be wealthy.



You need to build wealth- forget about riches. -Michael Hellickson


Three Things We Learned From This Episode

  1. Prioritize saving
    Saving money is more important than accumulating it in the first place. By setting money aside proactively, you save yourself the trouble of needing to look for it when times are tough.

  2. Aim to generate wealth, not riches
    While the two are often used interchangeably, wealth and riches are two different things. Wealth allows you to take care of others, whereas riches are essentially self-serving. Riches are also elusive— difficult to attain and never enough once you start to accumulate them. Aim to generate wealth that will build your legacy, instead of purchasing fleeting and superficial items.

  3. Choose cash over credit
    We live in a society of instant gratification, and the constant supply of credit enables us to buy items out of our price range. On top of this leading to debt, buying things you can’t afford with credit is a bad idea in general. By using credit, you’ll ultimately pay more for something than it’s worth.


In a world that values instant results, we’ve started to feel that wealth can be quickly acquired. Where it can’t be acquired quickly enough, things like credit have allowed us to pretend that it can. The problem is, we’re not only spending more money than necessary, we’re striving towards riches rather than wealth. Get out of that mindset today, and start planning your finances with the end goal in mind.


Guest Bio

Doug Holladay is a wealth coach at Club Wealth. He’s passionate about helping people to improve the financial area of their lives, and strongly believes that we should be striving towards creating wealth, rather than riches. Doug is the owner and broker at Team One Real Estate in the Treasure Valley.

 To find out more about Doug, head to:


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May 23, 2019

How to Acquire Business from Retiring Agents the Right Way w/Nick Krautter


All agents are replaceable, but the great thing is: you have the power to choose who replaces you. Likewise, agents have the opportunity to offer to buy a retiring agent’s business in exchange for a referral fee. How can you get involved in this process? What are the risks? On this episode, author of The Golden Handoff, Nick Krautter is here to explain how to get involved in buying business from retiring agents.



We are all replaceable, but you can choose the person who replaces you. -Nick Krautter



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Three Things We Learned From This Episode

Host client appreciation parties

Building personal relationships with your database is essential. Host parties that provide your clients with a great experience, but don’t forget to offer them value. Encourage them to ask about the market while at the events.


Understand what it means to buy an agent’s business

The way to approach buying a retiring agent’s business is by reminding yourself you’re buying the years it took to accumulate that list. If you find a retiring agent willing to sell their business, you’re benefiting from the work they put in without spending any money until you actually close a deal.


Take immediate action. Don’t think you need to wait.

Don’t fall into the trap of believing you need to wait to buy a retiring agent’s business. The best time to take action is right now. You don’t need to spend years preparing for something when the resource is right at your fingertips today.


As an industry, we often tend to think gaining a client list is a near-impossible task. However, buying from retiring agents is one way to make this happen. You can boost your own database in a massive way as long as you’re going about the process in the correctly.


Guest Bio

Nick Krautter is the author of The Golden Handoff: How to Buy and Sell a Real Estate Agent’s Business, which debuted number one on Amazon for mergers and acquisitions. His goal is to teach real estate agents how to grow their business and to help them later retire and benefit from their years of hard work.


To find out more about Nick, check out:

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