Club Wealth TV
Club Wealth TV
Episodes
Thursday Dec 10, 2020
Frank Klesitz on Selecting the BEST Video Topics for Your Database
Thursday Dec 10, 2020
Thursday Dec 10, 2020
By now, we all know how important video is in getting our databases to know, like, and trust us. However, many of us are held back from getting started because we just don’t know what to say.
Getting over the fear of being on camera is one thing, but figuring out what to speak about in our videos is a challenge all on its own. Where do we even begin to look for topics sure to excite our audiences?
With so much video content online already, we also have to think about what will be most relevant to our databases. How can we be sure we’re sharing the content people want?
In this episode, co-founder and CEO of Vyral Marketing, Frank Klesitz shares how to find topics that attract bigger audiences and retain the viewership we already have.
"When it comes to video topics, Q&A is the way to go. " -Frank Klesitz
Three Things You’ll Learn In This Episode
Why asking questions is crucial for effective marketing: To get the most out of our marketing, we have to go beyond sharing content with our audiences and truly engage with them. Stimulate meaningful conversations by creating Q&A videos and using social media to ask our databases their thoughts.
How to make sure we’re creating the content people want: Picking a topic for our videos can be a daunting task, but we have all the answers in our emails. Look for recent questions received and turn the response into a video- there are bound to be others in our database with similar concerns.
The content that will elevate us to experts in the eyes of our audience: Everyone is interested to know how national stories will impact them personally, so take a look through recent real estate-related stories on Google News and put a local spin on them. That being said, it’s always wise to stick to the story itself and avoid getting into the political side of it.
Guest Bio
Frank Klesitz is the CEO and co-founder of Vyral Marketing, a done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing’s mission, vision, culture, and values.
To find out more, go to:
http://clubwealth.com/vyral/
https://www.getvyral.com/
https://www.linkedin.com/in/fklesitz
Other links mentioned in this episode:
https://www.facebook.com/groups/clubwealth
http://clubwealth.com/bsm/
Books mentioned in this episode:
The Millionaire Real Estate Agent by Gary Keller https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041
Thursday Dec 03, 2020
From Amateur to Unforgettable in 7 minutes w/Peter Schravemade
Thursday Dec 03, 2020
Thursday Dec 03, 2020
Property marketing significantly impacts the outcome of our transactions, but it’s still one of the least prioritized and polished areas of real estate.
It’s not enough to just post photos of a property, there is a critical list of features our listings need to have in order to stand out in the MLS and position us as professionals.
In this pandemic era, putting more effort into how we market our property makes us more relevant to the consumer. It’s guaranteed to make a noticeable impact on how people respond to our listings.
Which areas do we need to up our game in order to have better listings? What is the biggest property photography mistake agents make?
In this episode, I’m joined by speaker, property marketing expert, and strategic relationship manager at BoxBrownie.com, Peter Schravemade. He shares how we can make our listings stand out by making a few changes.
Good property marketing sells homes faster and for more money. The agents who have done well during this pandemic period are making it a priority. -Peter Schravemade
Things You’ll Learn In This Episode
The 5 things consumers are looking for in our listings are good imagery, copy with all essential details, a floor plan, 360 virtual tour, and good video footage.
All our listings need to be consistent at every price point. When seller prospects see that consistency in our brands, they know the quality of marketing their own home will get if they hire us.
Our property marketing has to be dialed in before we even start generating leads and prospecting. Everything we put out into the market is part of an all-encompassing machine.
It’s easy to tell if a photograph is professionally taken or edited. If photos of an interior room have hazy and bright windows, it makes our photos look unprofessional.
Guest Bio:
Peter Schravemade is a trainer, speaker, and photography and property marketing expert. He is the strategic relationship manager at BoxBrownie.com. BoxBrownie.com is revolutionizing the way Realtors/ Agents/ Brokers approach their marketing.
To get credit towards your first BoxBrownie purchase, visit http://clubwealth.com/boxbrownie/.
Thursday Oct 08, 2020
Thursday Oct 08, 2020
So much has happened in our world over the past year, but 2020 doesn’t have to stop us from being massively successful. Even in a bad market, we can still choose to reach our goals.
Our inner game is vital when planning to take our business to the next level, but it can only take us so far. To see real-world results, we have to take action. The question is, which actions should we be taking?
How can we use social media to generate, follow up with, and convert leads? How can we use different communication tools to make sure we’re staying in touch with our databases wherever they are?
In this episode, top producing agent, social media strategist, and host of The Glam Life of Real Estate Podcast, Stephanie Lindamood and I discuss how to stay ahead of the curve in any market.
You’re not going to manipulate someone into buying a house they don’t want, but you certainly have an impact on whether or not they decide to buy from you. -Michael Hellickson
Three Things You’ll Learn In This Episode
Why we should stick to ONE Facebook page:Many agents keep their personal and business pages separate, but that’s a bad move. Our clients are interested in more than our accolades. They want to know who we are, so we should be welcoming them into our real lives.
What we should be sharing on our social media platforms:Stop worrying about coming off as ‘braggy’, and start sharing every time a deal closes! People want to work with great real estate professionals, and the only way they’ll know how good we are is by telling them.
How to spark human interest in our services using social media:Social media is a great way to bring attention to our services, but for the best results, we should be using it to talk about our clients. Use social media to share what transactions have meant to them to let people know we’re in the business of making dreams come true.
Guest Bio
Stephanie Lindamood is a Realtor and New Home Builder Specialist at The Home Selling Pro Team. She has over a decade of experience in the housing industry and has worked with hundreds of families and home builders in the Dallas/Fort-Worth Area over the past 10 years. Stephanie is also the host of The Glam Life of Real Estate Podcast, dedicated to helping agents find balance in their lives, brand themselves on social media, and much more.
To find out more, head to:
https://theglamgirlboss.com/podcast/
https://theglamgirlboss.com
https://www.linkedin.com/in/sflindam
https://www.instagram.com/msstephanielindamood/
https://www.youtube.com/c/StephanieLindamood
Other links mentioned in this episode:
https://zapier.com/
clubwealth.com/pds
World Class Buyer Agent by Michael Hellickson, Ron Anderson, Cheri Benjamin, Brain Curtis, and Jesse Zagorsksy
https://clubwealth.com/buyeragent/
The Richest Man in Babylon by George S. Clason
https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111
Rich Dad Poor Dad by Robert Kiyosaki https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194/ref=sr_1_1?dchild=1&keywords=rich+dad+poor+dad&qid=1601553961&s=books&sr=1-1
Cash Flow Quadrant by Robert Kiyosaki https://www.amazon.com/Cashflow-Quadrant-Robert-Kiyosaki-1999-08-02/dp/B01K16JROW/ref=sr_1_3?crid=4SM7WXA4F9ZA&dchild=1&keywords=cashflow+quadrant+robert+kiyosaki&qid=1601554021&s=books&sprefix=cash+flow+quadrant%2Cstripbooks-intl-ship%2C383&sr=1-3
Networking with Millionaires by Thomas J. Stanley https://www.amazon.com/Networking-Millionnaires-Thomas-Stanley-Ph-D/dp/0743507940
The 7 Habits of Highly Effective People by Stephen R. Covey https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/1982137274/ref=sr_1_1?crid=2FA52PG2VPT6J&dchild=1&keywords=7+habits+of+highly+effective+people&qid=1601554198&s=books&sprefix=7+habits+of+%2Cstripbooks-intl-ship%2C380&sr=1-1
And to connect with Michael, head to
https://www.facebook.com/michael.hellickson
For 17 of Club Wealth’s BEST lead sources, text ‘Club Wealth’ to 727 287 5993
Thursday Oct 01, 2020
ClubWealth®️: A Unique Coaching Platform for Real Estate Agents w/D.J. Paris
Thursday Oct 01, 2020
Thursday Oct 01, 2020
When times get tough, most people struggle to feel motivated, and real estate professionals are no exception. 2020 has brought its fair share of challenges and many of us have been left feeling less than inspired. How can we get back into the zone?
The truth is, no matter what’s going on in the world, there will always be an opportunity for us to see great results. Sometimes we just need someone else to help us see where those opportunities lie.
Coaching is undoubtedly the best way to build successful businesses in any market, but how can we be sure we’re working with the best coach for our own needs?
In this episode, host of the Keeping it Real podcast, D.J. Paris and I speak about the importance of coaching and what makes ClubWealth®️ unique.
If you want to climb to the top of the mountain, you need to go with someone who has done it before. -Michael Hellickson
Three Things You’ll Learn In This Episode
How to be sure we’re working with the right coach: When we decide to hire a coach, we have to find someone who has been where we want to be. Don’t expect to be guided by someone who hasn’t taken the path themselves.
How to re-think accountability: Many of us feel uncomfortable admitting that we need help, but all of us need someone to guide us in the right direction. Most agents simply don’t have the motivation to follow through on goals on their own, and that’s okay!
How ClubWealth®️ goes beyond holding clients accountable: While many coaching programs stop at accountability, ClubWealth®️ gives agents the tools to take action. Don’t settle for being told to follow through, ask for the roadmap.
Guest Bio
D.J. Paris is the President of Sales and Marketing at Kale Realty. He is passionate about helping agents learn more from top producers who may not have time to coach, but are happy to share their successes. D.J. started the Keeping it Real podcast as a way to connect agents with the best information available. D.J. is also the owner of DJP3, a digital consulting firm aimed at helping small businesses build their brands and generate leads with SEO, social media, new media, and email campaigns.
To find out more, head to:
https://keepingitrealpod.com/
https://www.facebook.com/keepingitrealpod
And to find out more about ClubWealth®️, visit:
https://clubwealth.com/
https://www.facebook.com/groups/clubwealth
http://clubwealth.com/leads/
Thursday Sep 10, 2020
The Agents Who Have Tough Conversations WIN w/Matt Johnson and Greg McDaniel
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Technology and social norms have given us an opt-out of difficult conversations, and most agents jump at the chance to avoid uncomfortable topics. However, if we want to maximize our results, we have to be willing to dive into unsettling discussions.
As more people lean into text messages to convey tough realities, communicating in-person has become an art form. We have to master the art of talking about potential challenges with our clients, face to face.
Still, a lot of us simply lack confidence. How can we become more comfortable with having uncomfortable conversations? Does sharing hard truths with our clients make us more likely to fail or succeed?
In this crossover episode, Co-Hosts of the Real Estate Uncensored podcast, Matt Johnson and Greg McDaniel join me to discuss how to approach tough topics.
Three Things You’ll Learn In This Episode
How to make difficult conversations less awkward for everyone involved:
Simply not making eye contact is a great way to ease the pressure of an uncomfortable situation. Create a matter-of-fact dialogue with minimal eye contact to avoid embarrassment all-round.
Why we need to stop fearing fallout from hard truths:
Our clients are happiest when they get what they want, so don’t be afraid to tell them about anything standing in their way. It’s easier to engineer a solution when all the cards are on the table.
How honesty helps build trust from our earliest interactions:
Cliche as it may sound, honesty is the best policy. Being upfront with our clients from day one shows them we have their best interests at heart.
Thursday Sep 03, 2020
What Agents Should Be Doing Right Now
Thursday Sep 03, 2020
Thursday Sep 03, 2020
When covid first hit, there was massive panic and fear about what it meant for real estate. Ultimately, because real estate was deemed an essential, most agents were not affected. In fact, many agents actually saw success like never before.
The problem is, we’re not quite out of the woods yet. We’ve been lulled into a false sense of security. This is a temporary state, and many agents who have responded by relaxing are making a huge mistake.
What are some of the fatal errors people in our industries are making? What are the things we should be focusing on right now, and how will they pay off in a huge way in the near future?
In this episode, we’re joined by Real Estate Uncensored co-hosts, Greg McDaniel and Matt Johnson. We talk about the actions agents should be taking right now to have stability and growth when the market inevitably shifts.
The biggest threat to agents and brokers right now is complacency. -Michael Hellickson
Three Things You’ll Learn In This Episode
How financial stability makes us more innovative:
Stockpiling cash isn’t just for us to deploy to grow our businesses. It also gives us the freedom, mental space, and stability to be creative and aggressively go after new opportunities. That level of creative thinking doesn’t take place when we’re worried about our next paycheck.
Why this is a great time to bring talent into our organizations:
We have the opportunity to attract top talent now more than ever before because so many people lost their jobs. However, it’s impossible to take advantage of this newly emerged high-level workforce if we don’t have the cash or resources for it.
The biggest mistake agents make in a crisis:
When cash becomes tight, many agents who are struggling will stop paying for lead sources and bail on their zip codes. The problem is, this will ultimately lead to the loss of our pipeline, the loss of future income, and the loss of real estate agents who expect us to provide leads.
Thursday Aug 20, 2020
Rocket Fuel Your Follow Up w/Brian Charlesworth
Thursday Aug 20, 2020
Thursday Aug 20, 2020
Agents are notoriously bad at generating leads, but we’re even worse at following up with them. If we want to boost our chances of success, we have to change that.
We have to stop giving up so easily. A lead not answering our calls isn’t a sign they aren’t interested, it’s a sign we need to follow up tenaciously until we get a response!
How can we follow up when a lead doesn’t respond right away, and where can we contact them outside of the traditional phone call? How can we make sure we stay in front of our leads no matter what platform of communication they prefer?
In this episode, CEO of Sisu, Brian Charlesworth and I discuss how to improve our follow up game and how that will impact the business.
Want to make money? Learn how to generate leads and follow up at a high level. -Michael Hellickson
Three Things You’ll Learn In This Episode
How to expand our net of communicationStop relying on phone calls and emails alone to communicate with leads. Phone, email, text, video text, video email, and Facebook stalk them; we have to ensure we’re available on every platform they use.
How to use the Club Wealth Rule of 3Systematize follow ups for a better chance of success. Reach out to leads 3 times a day for the first 3 days, 3 times a week for the next 3 weeks, and 3 times a month for the next 3 months.
Why upping our follow up game is non-negotiableMany of us may think we have exclusive leads, but with consumers sharing their information on so many platforms, it’s simply not possible. If we want to beat our competitors, we have to be the first and only option our potential clients see.
Guest Bio
Brian Charlesworth is the host of GRIT: The Real Estate Growth Mindset podcast. He is also the CEO of Sisu, the world’s first Growth Automation Software for the real estate industry.
To find out more about Brian and to listen to the podcast, head to:
https://www.linkedin.com/in/briancharlesworth
https://sisu.co
https://podcast.sisu.co/
Books and offers mentioned in this episode:
The Richest Man in Babylon by George Clason https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111
Rich Dad Poor Dad by Robert Kiyosaki https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194
World Class Buyer Agent by Club Wealth https://www.amazon.com/World-Class-Buyer-Agent-Wealth-ebook/dp/B07KCR7BXF
Text 727 287 5993 ‘Club Wealth’ for 17 best lead sources
Thursday Aug 13, 2020
Why Teams Are Ideal for a Stellar Client Experience w/Justin Stoddart
Thursday Aug 13, 2020
Thursday Aug 13, 2020
A turbulent market brings forth opportunities for real estate agents who have the right systems set up in advance. The 2008 crash created the REO and short sale opportunity, and we’re anticipating the same trend with the coronavirus crash.
The people who will capture this opportunity are already focusing on the right activities. If we don’t have our businesses set up correctly, we’ll miss it.
At a time like this, agents who run teams are better suited to provide the kind of client service required. Running a team doesn’t have to mean a lot more work. In fact, it can make things run more smoothly and provide a better experience for clients.
Why are we better positioned to serve the client within a team structure? How do we find the opportunity in short sales?
In this episode, I’m speaking with the host of the Think Bigger Real Estate Show, Justin Stoddart. We discuss how to do high volume on a small team, segmented workflows, and what we can expect with short sales.
It doesn’t take a lot of time to lead your team, you just have to do it well during the time that you have. -Michael Hellickson
Three Things You’ll Learn In This Episode
How teams provide a better experience than a solo agent A solo agent can’t be in two places at once, and they can’t be available to fill all the roles required to deliver a solid customer experience. With a team, there’s systems and leverage so there’s never delay or drop in the quality and consistency of the communication.
How to step away from production and still generate leadsSo many agents are too anxious to get out of production, but the decision is usually driven by ego or the wrong idea of running the team. Once we get out of production, the work doesn’t stop. Our new lead generation becomes recruiting, and we need to approach it the same way we approach lead generation.
How to prepare for short sale opportunities There is an opportunity for short sales in this current market. There are people who recently bought their homes and haven’t built up enough equity yet. Short sale opportunities come to us the same way every other lead does, by generating leads, having conversations, and following up.
Guest Bio
Justin is a Title and Escrow Industry Challenger at Old Republic and the host of the Think Bigger Real Estate Show. He is also the author of the upcoming book, The Upstream Model: The New Rules For Growing a Professional’s Business Margins and Identity. For more information, visit https://justinstoddart.com/ and follow on @justinstoddart.
Thursday Aug 06, 2020
5 Key Habits of Successful Real Estate Agents
Thursday Aug 06, 2020
Thursday Aug 06, 2020
We’re in the midst of an economic shift, but that doesn’t necessarily spell disaster. If we can follow in the footsteps of top producers, we’ll see great results regardless of the state of the market.
Top agents understand that their habits during economic declines shouldn’t be too different from what they do in economic upswings. It all comes down to cultivating effective habits.
Which habits do we need to bring into our business routines, and how can we adapt them for maximum results?
In this episode I’m joining Jeff Pfitzer, General Manager at USA Mortgage and host of the Lab Coat Agents Podcast, to discuss the habits that keep top producers successful in any market.
Whether we’re successful or not all comes down to one thing, habits. -Michael Hellickson
Three Things You’ll Learn In This Episode
Why top producers don’t rely on one lead generation sourceOver the past few years, referrals have not been contributing as much towards the average agent’s business. This trend will only continue as we head into a down market. We have to adapt to the changes and diversify our lead flows.
How successful agents eliminate competition during follow-upStand out to consumers by being the first and only agent they speak to. Follow up with leads within 20 seconds and keep them on the line for at least 5 minutes. Once we’ve used that time to build rapport, most leads won’t contact other agents, and most agents won’t try follow up.
How being considerate helps us convertA lot of agents make the mistake of having buyers be pre-approved, because that makes our lives easier. Newsflash: We should be making their lives easier. Take clients on one appointment before asking for pre-approval or pre-qualification.
Guest Bio
Jeff Pfitzer is the General Manager at USA Mortgage over the areas of St Louis and other Midwest markets. Jeff is also the host of the Lab Coat Agents Podcast.
To find out more, head to:
https://www.labcoatagents.com/speakers/jeff-pfitzer/
https://pfitzermortgageteam.com/loan-officers/jeff-pfitzer/
To get 17 of Club Wealth’s best lead sources, text ‘Club Wealth’ to 727 287 5993
And to join our Mastermind group, head to: https://www.facebook.com/groups/ClubWealth/
Thursday Jul 30, 2020
How Top Producers Pandemic-Proofed Their Businesses
Thursday Jul 30, 2020
Thursday Jul 30, 2020
When we’re experiencing an interruption of our daily practices as we are right now, even the top producers can get challenged. What separates them from other agents is how they set up their businesses in advance so that the pandemic doesn’t stop their growth.
There are certain activities that are not only critical, but non-negotiable. These pillars of business will never change, even in a pandemic.
Instead of making major changes in response to this crisis, we need to keep doing the activities we’ve always done. We just have to change the way we’re doing them.
What are the core pillars that will pandemic-proof our real estate businesses? How do we make sure our businesses deliver on emerging consumer demands? What do we need to change in our business models?
In this episode, I’m joining Century21 The Harrelson Group’s Greg Harrelson and Brendon Payne to discuss how to respond to this market.
Keep doing all the activities you used to do, but do them differently. -Michael Hellickson
Three Things You’ll Learn In This Episode
The one activity that will always be necessary in our business
Lead generation is non-negotiable for business owners, no matter which industry they’re in. If we don’t generate new leads regularly, we’ll be out of business before we’ve even started. Generate leads every single day, and look into new lead sources every quarter.
Why we need to speed up our follow up
Following up with leads is a vital step, and we must increase our speed to leads. Get in contact with potential clients in 30 seconds or less. Anything longer is too long.
Why we need to put our clients first
Far too often as agents we speed through transactions, but we shouldn’t. Instead of rushing things for our own benefit, we have to keep the client in mind and take every part of the process one step at a time.
Guest Bio-
Greg is a coach and Owner of Century 21 The Harrelson Group and Brendon is an agent and Partner at Century 21 The Harrelson Group. Visit https://www.c21theharrelsongroup.com/ for more information.