Facebook remains one of the most powerful ways to grow our businesses, but we need to have a strategy for it. Why is it so important to know more about the people you’re targeting on Facebook, what kind of information do you need to know? How can you follow up with people in alignment to the stage your business is in?
On this episode, Real Estate Marketing University founder, Grant Wise shares how to leverage Facebook and how to uncover your best leads with simple strategies.
We celebritize what we see on our screens. -Grant Wise
Three Things We Learned From This Episode
- Building an ideal client profile doesn’t limit you, it brings in more opportunities
Your ideal customer isn’t just one person, there is a large group of people that exists but one person is what we use to create the foundation of who you want to go after.
- Emotion is what takes us further in the marketing process
What we leverage in real estate is the desire someone has because that drives them from being unaware of us, to in the know and wanting to work with us. If we give the client what they want, not what they need, we will get further along in the marketing process.
- If you want your content to connect with people it has to hit emotional or logical triggers.
3 triggers you hit on in your content, gain (what will I get from this), logic (things that make sense) and fear (FOMO) embed those things into your content.
In our business, the first person to consistently build a relationship wins. In order to build relationships, the most important rule of is understanding who you’re trying to do business with. Without this, whatever approach you take won’t be effective. You have to really know what the situation your ideal customer is in, so that you can be relevant. What’s powerful about Facebook is that we can directly and strategically market to who we want to do business with. When you add to that a message that triggers people emotionally, we will stand out and our marketing efforts will have much better results.
Grant Wise is a serial entrepreneur and Founder of Real Estate Marketing University, an online media training company. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. To get access to Grant’s 3 Key Secrets to Success, go to http://clubwealth.com/grantwise/.