With over 29,000 agents in New York City, it is probably one of the toughest markets to set yourself apart and get noticed. What is our guest doing to unlock the opportunities and build a name for himself? What is the advantage of working with buyers? How can you ask for referrals without being too salesy? On this episode, we are joined by one of NYC’s top agents, Jay Glazer who shares on investing in content development and the winning strategies he implements in his business.
Instead of being door-openers and contract writers, the more value that we bring, the more likely we are to stick around. -Brian Curtis
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Three Things We Learned From This Episode
The truth about building a brand
Most agents think that they can just build a brand and business will start coming to them, but that’s not true. In order for a brand to work for you, it has to go beyond your identity in the market. It’s about how you, your agents and your business appear to consumers. They must believe that you provide an unparalleled service.
How working with buyers can prime you for referrals
When you work with buyers, you spend a lot of time with them. By being face-to-face with them for hours on end and helping them through the biggest transaction of their lives, there’s a connection you build that you won’t get with a seller who you deal with intermittently.
How to survive the iBuyer wave
The only way we can outlast the iBuyers that are popping up in our industry is to create value. We can complain about how we’re being disrupted, but the only factor that will ensure our survival is working hard and thinking of how we can win in a changing market.
In our industry, there’s so much panic about what’s going to become of us with Zillow and all the iBuyer models sweeping the market. The problem with this way of thinking is it takes our eyes off the ball. People get too caught up and concerned about all the changes in the industry instead of focusing on how they can be better. You have to just accept the rules of the game and the changes, and just play. Think about what is the best and highest use of your skills in that new setting and go after that.
Jay is a Realtor at Corcoran Real Estate. He was ranked number 36 of brokers in NYC and a member of the International Luxury Alliance Network. Jay specializes in representing buyers and sellers of condos and co-ops throughout Manhattan with a particular focus on Greenwich Village. Jay is fueled by his entrepreneurial nature and ability to seamlessly combine an organized, energetic, and ambitious work ethic with a creative Downtown background. His expertise in deal-making and out-of-the-box thinking ensures the best results for his clients. As a full-service real estate specialist, he understands the science behind the ever-shifting market, as well as the emotional aspect of buying and selling property. His clients include leaders in the technology and financial sectors, and some of the city’s most successful entrepreneurs.
Go to https://www.glazerteam.com/ for more information.