Apr 26, 2019

Why You Need a Great Strategy w/Brian Beatty

The most successful people in the real estate industry got where they are today by using great strategies and processes. Which systems have they been using? How can you start implementing the same strategies in a way that works for your business?

On this episode, we’re talking with Brian Beatty of The Brian Beatty Team to share what’s been working in his business.

 

If you don’t implement pricing strategies at a high level your clients will end up asking why you didn’t see market changes coming. -Michael Hellickson

 

Resources: 

- Join the Club Wealth Real Estate Agent Mastermind Facebook Group

 

Three Things We Learned From This Episode

How to create an efficient pricing strategy

When you’re listing a new home, pay attention to the reception you get from the market. If no one attends showings, your price is 10% too high. If people are coming to the showings, but the number of people is lower than expected, you’re 5% overpriced. In the event that you have interested parties, but no offers, lower the price by 2%. Make sure you’re paying attention to the numbers if you’re considering adjusting the price.

 

Why open houses offer such great opportunities

Never undermine the effectiveness of open houses. Of the people attending, 80% do not have an agent yet. 40% of the attendees will also have a house to sell. Consider open houses an interview for the business you could do with the people coming to them. Rather than spending hours mindlessly as people walk around, ensure they have great experiences.

 

Why you need to stick to a checklist

You need to have set processes for every client you deal with. In fact, if you don’t create processes and stick to a checklist, your business will never be scalable. Make sure you replicate every step with every client, and don’t leave anything to chance. That may sound boring- but the reality is, success should be.

 

When you’re running a business, nothing should ever be left to chance. Plan every detail you possibly can and stick to the systems that work. Even if you’ve been successful until now without a plan, keep in mind that to scale your business, someone will need to replicate your steps. Strategies are crucial in business- make sure you’re creating ones that work for you.

 

Guest Bio

Having grown up in a real estate family, it’s no surprise that Brian Beatty first started working summers in the industry at the age of 13. At 21, he started his first ‘real’ job in real estate, and he hasn’t looked back since. Today, Brian has represented almost half a billion dollars in real estate, and has been ranked in the top 1% of Real Estate Agents in Charleston for 10 years. He’s also the president and Lead Agent at The Brian Beatty Team.

To find out more about Brian, head to www.listingsincharleston.com

And check out www.clubwealth.com/brianbeatty

 

To see the Club Wealth open house checklist, head to www.clubwealth.com/openhouse

Apr 12, 2019

How to Kill It with New Construction Listings w/Kellie Revoir and Dawn Schultz

In most markets, people are looking to get the most listing inventory they can get, and new constructions present the perfect opportunity. How do you get your foot in the door with builders? What can you do to bring value to them? How do you leverage and manage them so that they create more opportunities? On this episode, new construction experts Kellie Revoir and Dawn Schultz share on why we should be paying attention to this niche of business right now, and give insights as to how they are doing it.

 

When you build relationships with builders, you’re not just there to stick a sign in the yard and bring the buyer. You’re there to help them grow their business. -Dawn Schultz  

Resources:

- Join the Club Wealth Real Estate Agent Mastermind Facebook Group

- Get info on the Listing Agent Boot Camp, April 24th - 27th in San Antonio, TX 

 

Three Things We Learned From This Episode

Why new constructions are such a great opportunity

With new construction listings, you don’t just get one check. You can get a lot of listings at a time. Working with builders is great because there’s no emotional attachment, and that makes things a lot easier.

 

How to build relationships with builders

Newer builders are very often on site, whether they are overseeing the build or working themselves. If you want to build a relationship with them, bring coffee and doughnuts to them every once in a while.

 

How to connect with people in the know about new developments

Attend planning and zoning meetings and city networking meetings. That’s where the people who know about new developments hang out.

 

New constructions in your local area are a niche you can dominate if you go into it with the right mindset. It’s not about you just getting the listing. It’s actually about building relationships with them, working with them, coaching them so that they can actually grow their businesses. If you position yourself as someone with valuable information, and someone they can work with; you won’t just get your foot in the door, you’ll become the person known for that.

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