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How to Use Video For Your Business w/Jeff Pfitzer

March 7, 2019

Video is widely understood to be the most popular and impactful content on the internet. How can we use the effectiveness of video to our advantage? Do we need to be creating videos related strictly to business? On this episode, we speak to Jeff Pfitzer of The Pfitzer Team at USA Mortgage. Jeff has become something of an internet sensation, and he’s here to tell us how you can become one, too!



Repurpose the content people are already putting out there; just put your own spin on it. -Jeff Pfitzer


Three Things We Learned From This Episode

  • Create content that interests people
    Pay attention to YouTube and social media trends. Leverage anything you have that aligns with those trends, and keep it interesting for your audience. There are tons of videos on the internet- make sure you’re delivering what the people want if you want to stay visible.

  • Look for the four “f’s”
    When you’re setting up a passion page on social media, you need to have it fit within the four major categories of content: fashion, food, fitness and family. This ‘passion’ page serves to boost your visibility. While it may not be related to your business, your followers will know who you are and when they need your services, you’ll be the first person they think of.

  • Stop worrying about everything (33:05- 34:11)
    The reason most people don’t get started on creating video content is that they’re self-conscious. Anxiety goes beyond what they look like on camera and extends to not knowing enough or being articulate. Stop worrying about all of that. If anything, authenticity is more appreciated by online audiences.


Social media has come to be associated with superficiality, with many internet stars striving for ‘likes’ at the expense of their authenticity. As a result, audiences have begun gravitating towards more genuine content. You don’t need expensive equipment to get started- all you need is you. The internet has given us all a powerful tool, so why not take advantage of it?


Guest Bio

Jeff Pfitzer is the regional manager for St Louis at USA Mortgage. After spending nearly 20 years in the mortgage industry, Jeff has built a team of more than 30 employees. He is also an avid runner, and uses social media to document him setting- and achieving- goals. Jeff is incredibly eager to share the power of social media in your business- he saw phenomenal results, and so can you. 

You can find Jeff on Facebook on his pages: 

Or send him an email at: