Club Wealth TV
Club Wealth TV
Episodes
Thursday Jul 09, 2020
How to Build a Forever Income-Producing Machine w/Howard Tager
Thursday Jul 09, 2020
Thursday Jul 09, 2020
With the right amount of people in our database, it’s possible to build a business operation that can take us from active income to passive income. That means no longer chasing commission checks and transactions, but actually building lasting wealth.
What’s the secret? It comes down to building relationships.
Instead of building a database to generate leads, we can build relationships that keep on generating actual business for years to come. That’s the path to becoming a passive-income earner in real estate.
How do we start cultivating database growth for the purpose of passive income? Why does recruiting become more important as we scale our database? In this episode, CEO and co-founder of YLOPO, Howard Tager discusses how our real estate businesses can become the ticket to true wealth.
The goal is building something that earns money beyond your own working hours. -Howard Tager
Three Things You’ll Learn In This Episode
Tech can help us capture interest and channel it into relationshipsWe have the tech and tools at our fingertips to know when people are thinking of buying or selling early in the process. Building systems to track and capture the interest signals is the first step to building a solid database of relationships.
As our database grows, our recruiting has to matchThe true growth bottleneck isn’t leads, it’s our team. As we grow our database and relationships, the challenge becomes recruiting the right talent fast enough and retaining them for long enough to grow a world class business.
Change our mindset and the expectations we set for our databaseDon’t think of a CRM as a database of leads, think of it as a database of relationships. The word “lead” dehumanizes people, and makes us only see them from the perspective of short-term, transactional appeal. A relationship is something you develop with the intention of long-term nurture.
Guest Bio
Howard is the Co-founder and CEO of YLOPO. He is an entrepreneur, investor, and executive with a successful track record in real estate technology, digital marketing, and investment. Howard has started, grown, and successfully sold two companies (Ivy West and TigerLead) to large public companies.
To hear Howard and other great real estate, tech and marketing leaders speak at YLOPO’s Marketing and Technology Summit, visit marketingandtechnologysummit.com. Learn more about YLOPO here.
Thursday Jul 02, 2020
How To Get 50 Leads In 2 Days w/Coach Lindsay NcCorchuk and Casey O’Toole
Thursday Jul 02, 2020
Thursday Jul 02, 2020
With so many agents using Facebook to build connections and find leads, the platform has become saturated. Now is the time to move to another, under-utilized space: Linkedin.
Linkedin offers agents an opportunity to grow our professional networks and SOIs, but it also gives us the opportunity to find interested buyers and sellers.
How can we use Linkedin as real estate agents? What should we be including in our profiles to make sure we build great connections with the right people?
In this episode, Coach Lindsay NcCorchuk and Casey O’Toole of My Linked Solution share how to get 50 leads in just 2 days, using Linkedin.
It’s not easy getting 2500 views on Facebook- but it is on Linkedin. -Michael Hellickson
Three Things You’ll Learn In This Episode
Linkedin is relatively under-utilized by businesses at the moment. Seize the opportunity and act now
Write a great Linkedin bio and be sure to only share content relevant to real estate
Don’t be afraid to include an existing SOI on Linkedin; make sure friends and family know our value propositions
Guest Bio
Coach Lindsay NcCorchuk is a Tier 1 coach at Club Wealth. She is also the Owner and Team Lead at Lux Home Team in the Greater Seattle area. Lindsay has also always been an entrepreneur at heart, having owned an espresso stand at 18, and later managing a high end cosmetic dermatology office.
To find out more about Coach Lindsay, visit:https://clubwealth.com/club-wealth-coaches/lindsay-nccorchuk/
https://www.linkedin.com/in/lindsaynccorchuk
Casey O’Toole is a top-producing Real Estate Agent in Santa Barbara. He is also the developer of My Linked Solution, a highly effective lead generation platform.
To find out more about Casey, head to:
www.theotoolegrouprealestate.com
clubwealth.com/linkedinprofits
Links mentioned on this episode:
clubwealth.com/linkedinworkshop
Marketingandtechnologysummit.com
And to find out more about the Linkedin Sales Navigator, visit:
https://business.linkedin.com/sales-solutions/sales-navigator
Thursday Jun 25, 2020
This System Guarantees 100 Leads in 2 days w/Coach Angie Cody and Scott Pierce
Thursday Jun 25, 2020
Thursday Jun 25, 2020
To run successful businesses, we have to automate, delegate and eliminate tasks that aren’t our best and highest use of our time. We shouldn’t be using our precious time to update listings on our social media, we need a system that does it for us.
Does a system like this even exist? And if it does, is it available at a realistic price point?
Listings to Leads offers arguably the best ROI on leads. It’s for this reason that the coaches at Club Wealth use and endorse it. The real question we should be asking is, why aren’t we all?
In this episode, Coach Angie Cody and CEO of Listings to Leads, Scott Pierce share how the upcoming Listings to Leads workshop can help agents get 100 leads in just 2 days - guaranteed!
Listings to Leads is the best technology out there- it’s arguably the best ROI on leads. -Michael Hellickson
Three Things You’ll Learn In This Episode
Set up a Listings to Leads profile and syndicate listings. This allows the system to auto post our listings to social media so we don’t have to!
Record a video that outlines past transactions and how we overcame challenges with listings. This can be added to Listings to Leads and shared across all our social media platforms as marketing.
Take advantage of the AI bots on Listings to Leads. The bots communicate with leads so we don’t have to, but we still have the option to enter the conversations ourselves at any time.
Guest Bio
Angie Cody is a Tier 2 coach at Club Wealth. She is also the Team Lead/Owner of the Angie Cody Real Estate Team at Exp. Over the past year, Angie has done over 20 million dollars in transaction volume and closed over 100 transactions.
To find out more about Angie, visit:https://clubwealth.com/club-wealth-coaches/angie-cody/
Scott Pierce is the CEO of Listings to Leads. As a former technology industry insider, Scott has worked with Silicon Valley firms including Oracle, Intel, Apple Computer and Cisco Systems, among others. Scott has developed and successfully implemented the listings-to-Leads (L2L) strategies and tactics at leading real estate brokerages across the United States.
To find out more about Scott, visit:
https://www.listingstoleads.com/about-us
Links mentioned on this episode:
clubwealth.com/l2lworkshop
www.clubwealth.com/l2l
Thursday Jun 18, 2020
How to Build An Effective Recruiting System w/Grant Wortman & Long Doan
Thursday Jun 18, 2020
Thursday Jun 18, 2020
The further up we go in the tiers of business, the more important the recruiting piece becomes. If we want to keep growing, recruiting has to be a priority. As we grow and scale, recruiting needs to become part of our lead generation system.
A successful recruiting system doesn’t happen overnight, it’s a process that we need to be consistent and focused on so we can weave it into every aspect of our business.
Why is recruiting a paramount skill we need to have over the next few years? What retention mistakes are we making and how can we solve them? In this episode, coaches and business owners Grant Wortman and Long Doan talk about recruiting and how to make it a priority in our businesses.
You have to be unbelievably crystal clear about what you have to offer, where you’re going and where an agent can fit in. -Grant Wortman
Three Things You’ll Learn In This Episode
The Power of a Unique Recruiting Proposition (URP)People need to be aware of where they fit into what we’re doing and what we’re building. If not, whatever offer we give them just won’t be compelling and attractive enough.
How to attract recruits through what matters to themWhen you provide enough value to your recruits, and care about helping them find their purpose and achieve their big why, details like splits and money become secondary.
Why we shouldn’t take people leaving our teams personally Don’t look for people to stay with your team forever, but also be open for them to leave and even come back. Expect a certain amount of attrition and turnover as a natural part of growing and scaling your business.
Guest Bio
Long Doan is a real estate coach and broker/CEO of the Long Doan team at RG Realty Group. He has been in the real estate industry for 25 years. As the top 1% Agent in Minnesota and in the country, he has a proven track record. His company is one of the fastest growing real estate brokerages in Minnesota, providing a full-service real estate brokerage where they handle all types of real estate transactions, ranging from Traditional to Luxury, Short Sales to Bank Owned, Investments to Non-Performing Notes acquisition, Property Management to Rentals, and Commercial to Businesses.
Grant is the broker owner at Chamberlain Realty. Grant has been serving clients realty needs since 2008. He's been intimately involved in many facets of the real estate industry. As a former professional home inspector, property manager, amateur home flipper and media producer, he has the ability to see things others may not and market properties in unique and effective ways. Grant began selling homes in 2015 and quickly became among the top 10% of real estate agents across the nation based on gross annual sales. He opened Chamberlain Realty LLC in 2017 with a passion to provide the best listing services in the OKC Metro area.
Sign up for a Long and Grant’s 2 Day Intensive Ridiculous Recruiting Workshop LIVE ONLINE on June 18th and 19th here.
Thursday Jun 04, 2020
How to Increase Your Success Ratio In the Listings Business w/Coach David Stites
Thursday Jun 04, 2020
Thursday Jun 04, 2020
To increase our chances of success, we need to get more listings. To do that, we have to ensure we show up to appointments prepared. We want to go in knowing what to say to clients, without running the risk of information fatigue.
Setting up checklists which we regularly add relevant pointers to is a great place to begin, but that’s just the start.
How can we prepare efficiently and effectively for a listing appointment?
On this episode, Coach David Stites shares how to increase our success ratios by being more prepared for appointments.
Be prepared to feel confident from the first appointment. If you seem unsure, the client will question you every step of the way. -David Stites
Three Things You’ll Learn In This Episode
The importance of looking the partOne of the best ways to show potential clients we’re prepared for an appointment and take their time seriously is by looking the part. Dress professionally for every appointment.
How to ask the right questionsStop asking ‘yes or no’ questions: Formulate questions that ask if clients are ready to sell with us, without overtly asking for their business. One of the biggest things holding agents back from closing is their feelings of discomfort. Eliminate the awkwardness by asking questions that get us to an assumptive close.
Why we need to keep a listing agreement on handWhile a lot of agents like to think electronic agreements are the way of the future, our safest bet is to keep a few physical copies of listing agreements with us, wherever we go. This gives us the chance to sign before leaving, and stops us from leaving anything to chance.
Thursday May 28, 2020
Thursday May 28, 2020
To differentiate ourselves from every other agent in the market, we have to change up our marketing and stop relying on just one method of communication. If we want to make a big impact on our leads, we need to have a multi-channel marketing strategy.
How can we approach calls in a way that sets ourselves apart from the competition?
One of the key things we have to remember before even dialing a lead’s number is preparation: we have to do our research before attempting a conversation.
On this episode, Club Wealth Coaches Brian Curtis and Mark Benefiel, along with sales and marketing coach Isaiah Colton, share how to have more effective phone conversations.
You have to engage with your database through multiple platforms. -Isaiah Colton
Three Things You’ll Learn In This Episode
Do something different to get through the door. Instead of simply making calls, we need to contact our leads through multiple channels.
Be strategic: we can’t just sit down and start calling our leads, we have to be prepared for them. Set aside time to prepare for calls.
Make the calling list and do research the night before making calls. This saves a lot of time and ensures we go into conversations with more confidence.
Thursday May 21, 2020
How to Create a Facebook Messenger Lead Funnel w/Christy Lundy and Freddie Sahhar
Thursday May 21, 2020
Thursday May 21, 2020
There has never been a better time to use social media marketing than 2020, but we have to be sure we’re using social media to have genuine, one-on-one conversations with our audiences. Platforms like Facebook Messenger give us the opportunity to do just that.
How can we run ads in Facebook Messenger? Is there a way to create a lead funnel on the platform and what does that funnel look like?
To get the best results with our Facebook Messenger ads, we have to make sure we nurture our audiences through every step of the funnel.
On this episode, Coach Christy Lundy introduces us to Freddie Sahhar, a Realtor at Pinamonti Lundy Group at Windermere Homes & Estates. Freddie shares how to create a Facebook Messenger lead funnel.
Only run your Facebook Messenger ads when you feel you can respond to them- the worst thing you can do for your business is not respond to messages quickly enough. -Freddie Sahhar
Three Things You’ll Learn In This Episode
The first stage of the Facebook Messenger lead funnel is awareness. This is where we target people who don’t know us yet, so instead of asking them personal information, we need to offer value, no strings attached.
In the consideration stage, we target two custom audiences: both those who responded to our ads, and those who opened our ads without interacting with us.
The conversion stage is where we get our audience to share their information and register on our websites. It’s also where we can start creating a lookalike audience.
Guest Bio
Coach Christy Lundy is a Tier 2 Coach at Club Wealth. She has been a teacher and mentor in various capacities throughout her adult life, and loves any opportunity to help real estate professionals achieve the life of their dreams, while having fun. Christy is also a Realtor and Team Leader of the Pinamonti Lundy Group at Windermere Homes & Estates.
To find out more about Christy, head to:
https://clubwealth.com/club-wealth-coaches/christy-lundy/
Facebook.com/PinamontiLundyGroup/
Freddie Sahhar is a Realtor at Pinamonti Lundy Group at Windermere Homes & Estates and the owner of Freddie Sahhar Consulting. As a consultant, Freddie specializes in tailoring sales, marketing, and database solutions for his partners.
To find out more about Freddie, head to:www.linkedin.com/freddie-sahhar-a11a97a9/
Thursday May 14, 2020
How to Generate Sellers in a Low-Inventory Market w/Grant Wise
Thursday May 14, 2020
Thursday May 14, 2020
Agents need to learn how to generate sellers now, because in a couple years, the saying, ‘you have to list to last,’ won’t be a saying anymore - it’ll be a reality! How can we generate listings in a market with low inventory? Can we use technology to find motivated sellers and how much money should we be spending in the process? On this episode, President of Witly and Founder of Grant Wise Enterprises, Grant Wise, shares how to generate sellers in a low-inventory market.
Start learning to generate sellers now: In the future, being able to generate leads won’t just be a skillset- it’ll be a requirement. -Grant Wise
Three Things We Learned From This Episode
Set up a ‘fish in a barrel’ campaignGet buyers to record a short, 60 second clip sharing their story - why they want to buy, where they’re hoping to buy and what they’re looking for, and post it on the internet. Reaching out to potential sellers is an age-old strategy that has brought agents results for decades: the only difference is now we can use technology to do it.
Use Facebook Ads to follow sellers all over the internetWhile boosting our videos can bring us marginal success, using Facebook Ads to target sellers can take our business to new heights. Use Facebook Ads to ensure we get in front of our target audience all over the internet by having a presence on every blog, game or article potential sellers use, we’ll be top of mind.
Spend money to make moneyThe best way to inject rocketfuel into our businesses is by spending money on growth. We can follow our leads all over the internet by spending just $3 a day, so be sure to prioritize investing back into our businesses as much as our cash flow allows.
Guest Bio
Grant Wise is the President of Witly, a Client Generation Software that helps Real Estate Professionals leverage modern training and technology to enhance their results. He is also the Founder of Grant Wise Enterprises and Modern Agent Mastery. Grant is passionate about helping agents get the best results by taking advantage of everything digital marketing and advertising have to offer.
To find out more about Grant, head to
clubwealth.com/grantwisewitly.net
Brian Curtis is a Tier 4 coach at Club Wealth. After spending five years in the Air Force as a Nuclear Missile Officer, he became a licensed agent in 2001. In his time as a real estate professional, Brian has seen the ups and downs of the real estate market from multiple angles: from being a Broker/Owner to being a team leader.
To find out more about Brian, visit:
https://clubwealth.com/club-wealth-coaches/brian-curtis/
Thursday May 07, 2020
How to Keep Improving Your Business w/Angie Cody and Jeff Moore
Thursday May 07, 2020
Thursday May 07, 2020
No matter how well we’re doing, there’s always room for improvement, so agents should constantly be looking for ways to better their businesses. Why do we need to change our approach to lead sources and how can we earn people’s trust during the nurturing process? Why is it so important to make the mental shift towards being the people we want to be before trying to achieve the goals we’ve set? On this episode, Club Wealth coaches Angie Cody and Jeff Moore share the top takeaways they got from Listing Agent Bootcamp.
Make sure you go as deep as you can with every lead source in your tunnel. -Michael Hellickson
Three Things We Learned From This Episode
Go deep, not wideSuccess doesn’t come from buying all the leads we can get our hands on: it comes from choosing a few, and sticking to them. Instead of spreading ourselves too thin, we should be going deep on a select portion of leads and nurturing them over the long-term.
Prioritize relatabilityA lot of agents shy away from creating video content because they’re afraid of not producing great quality, but we all need to stop trying to be perfect. Relatability is what helps us build trust and create connections: strive to be personable, not perfect.
Act ‘as if’To achieve the goals we set for ourselves, we need to act as if we have already reached them. Look to people who have achieved our dreams and start practicing their own daily habits and routines. If we want to attain our goals, we have to make that mental shift.
Guest Bio
Angie Cody is a Tier 2 coach at Club Wealth. She is also the Team Lead/Owner of The Angie Cody Real Estate Team at Exp Realty. After a robust career in marketing and sales, Angie got her real estate license in 2006 and hasn’t looked back since. Among her clients, Angie is known for her high-energy, easygoing personality and frank, yet relaxed, style of communication.
To find out more about Angie, head to:
https://clubwealth.com/club-wealth-coaches/angie-cody/
http://angiecody.com/
Jeff Moore is a Tier 2 coach at Club Wealth, and the CEO, President and Master Listing Specialist at The Blue Sky Home Group. After studying communication and economics at the University of Colorado in Colorado Springs and being well on his way to becoming a professional soccer coach, Jeff possesses valuable skills related to team building and effective communication with clients.
To find out more about Jeff, head to:
https://clubwealth.com/club-wealth-coaches/jeff-moore/
https://www.buysellhappy.com/team/jeff-moore-licensed-real-estate-agent
Thursday Mar 26, 2020
Thursday Mar 26, 2020
In order to create predictable business in the long-term, we need systems that keep us top-of-mind and help us attract business, while retargeting them online consistently. This is where the Witly client generation system comes in. What is the difference between a lead generation and client generation system? How can we leverage video content to start attracting more business instead of chasing it? What are parasocial relationships and why do we need to build them right now?
On this episode, real estate entrepreneur and president of Witly, Grant Wise, shares the client generation system they’ve developed. We’re also joined by Club Wealth coaching client, Cyrene Dellinger, who shares the results she got from this system.
You have to implement systems to generate leads, and implement systems to build relationships with your audience. You want your videos to do all the selling for you, and all you’ll have to do is show up and close. -Grant Wise
Three Things We Learned From This Episode
Attract business and reduce the need for follow-up with retargetingWe want to attract people, not chase clients. We can do this by leveraging lead magnets that pull people in. We can supercharge this strategy by retargeting ads where our content follows the clients on the internet. This alleviates the need for follow-up and prevents leads from falling through the cracks.
Leverage the magic of video content Video allows us to go from chasing business, to attracting it. It gets us face-to-face with more people, and it can do the speaking and selling for us. When we put the right videos in front of the right people with the right frequency and the right platforms, they start to get to know us at a faster rate.
Create videos that cement your authority In order to get someone to get to know, like and trust us through our videos, the types of content we make should be about why we got into this business, educational content, testimonials and community-based content.
Guest Bio
Grant is the president and co-founder of Witly, a Client Generation Software that helps Real Estate Professionals leverage modern training and technology to generate more clients in their business. For more information on Witly’s Client Generation Strategy visit, and to get a 2 week free trial, http://clubwealth.com/witly/.
Sign up for the 2-week trial to get the $2000 Client Generation System training for free.
Start your Witly subscription and get the referral funnel training free.
Cyrene is a Realtor, team leader, and Club Wealth member. She has worked with a large breadth of clientele, and understands the needs of seller’s, investors, and first-time home buyers alike. She listens to her clients’ needs and does whatever it takes to fill those needs. She has the tenacity and determination that it takes to negotiate difficult circumstances. Visit https://www.cyreneproperties.com/ for more information.